Sunday, April 4, 2010
Volkswagen - The Fun Theory
We just returned from Stockholm where I accepted the award. What a beautiful city and lovely people. My entry was a combination of feeling personal pressure from witnessing and learning about children who have been struck by autos, my interest in outdoor interactive installations, and The Fun Theory videos coming to my attention at work. I believe much can be changed through fun. VWs Fun Theory is a very scalable idea.
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6 comments:
Hi Kevin. I attend a private school in the United States and, as of recently, the behaviour of the student body has been declining for the worse over the last two months. What can I do to "make it fun" and try to change the behaviour for the better?
Wow. That's a big subject. I guess I would first narrow down or define what behavior it is you hope to change. Reward the thing you want people to do rather than focus on the thing you want them to stop. That way its all positive, and therefore has the possibility to be fun.
Hello!
Our agency is currently working on a project and while doing some research we discovered "The Fun Theory" and your entry. We would love to ask you some questions about it. Is that possible? How can we get in touch with you (e-mail-address)?
Greetings from Vienna, Austria
Julia
Hi Julia - Nice to hear from you! You may reach me through my site here: http://kevin_richardson.prosite.com or by email at krichardson123@yahoo.com. Looking forward to chatting. Kevin
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